Website are a great tool for your business as they can harness the power of google analytics to deliver useful insights about your visitors. Your website could have thousands and lakhs of visitors but they are meaningless if you don’t know anything about them. Analytics and reports are the most powerful 22nd century tools (Yes, they are really robust and way ahead of time) that can potentially help you to convert your visitors into paying customers.
Google analytics can answer the 3 ‘W’s about your visitors,
Who Are They?
Where They Are?
What Do They Do?
Who Are They?This is knowing about your visitors, gender, age, their interests. Google analytics can provide you with visitors’ age, gender, browser they use, OS they operate on, the network service that they use, and it will also tell you about interest and affinity of the audience. Google analytics dashboard has a separate tab named ‘Audiences’ where you will find all the information about the visitors. You can login into your google analytics account and go to Audiences.
Where They Are?The previous question got the answer about your visitors, now the important question should where are they located? Which region are they from? and their regional language preferences.
- Regional/ Language
What Do They Do?This is the most interesting question, knowing about your visitors is just one part but knowing what they do on your website is where real gold is. With google analytics goal and events tracking you could get information about which pages are visited the most, where do visiors clicks, their form submissions, CTA’s and many more things.
- Page Views
- Bounce Back
- User Flow
- Behaviour Flow
Advantages of using Google Analytics on your business website
- Use Multiple Dashboards to see the most important reports quickly.
- Find out the campaigns that bring the most traffic.
- Know where your best visitors are located.
- With site-search, know what visitors are searching on website.
- Discover the top performing pages
- Uncover the worst performing pages
Digital Marketer & Analytics Dashboard Expert at WEQ Technologies. Working on Voice search and SEO, analysing future impact based upon voice search.