“It’s an internet world and the world is on the internet.”
As a company, business owners or entrepreneurs there’s lot of decision which you need to take to flourish your business. Be it be sales, marketing, operations etc. The important factor for you is to grow your business and the mission you want to accomplish could be:
- = Increase the brand value to your customers
- = Improves sales to your company
- = Customer acquisition
- = Customer service
- = Inform and notify your customers
Now, considering the fact all your above objectives can be accomplished in a cost-effective manner with better reach to your customers with wider market share and credibility is by creating a “Website and Bringing your business online”. We need to understand that this is your virtual store/ business which is available 24×7 for your customers.
What makes it important to have a website in today’s world?
1. Get your business found anywhere.
Your website can reach to places where you yourself can’t. Just the right medium and strategy to get it found across the boundaries would help you gain substantial business for your company. Your customer searches for your business over internet (Google, Yahoo, Bing) and then decide to contact you based on your profile. Considering the fact, majority of your competitors are already online there’s chances for you to lose your business to your competitor increases if customers are not able to find you. By creating a website, get your business found anywhere.
- = 91% of customers have visited a store because of an online experience
- = 80% of the online population has purchased something using the internet
- = 50% of the online population have purchased more than once
- = 37% use the Internet to find a store at least once per month
2. You are on the business 24×7, 366 Days a year.
Website doesn’t have any closing time. Your website is always at work on your behalf, it always serves your customer, provide services to them, solves their queries and build genuine customer relationship. It is also your company’s online portfolio.
3. Gain credibility and trust to your business.
First Impression is the last impression. Getting found online whenever customer searches for you, automatically increases your value and credibility for them as compared to your competitor who are not. It doesn’t matter how big or small your business is, if it has a professionally designed website which speak for itself, you have gained the customer trust in you and your company.
4. Improve your customer service.
It is really important in any business to maintain the customers as they are the one who will automatically fetch you your new orders with new customers. They are the one who would introduce you to your new customers. This can be done if you have a personalized service to your customers who are associated with you and if you have a long list of customers, catering them all together on personal scale is going to be difficult. With website you can provide some great offers to your loyal customers and reach out to them, making them feel special and honored being associated with your company.
5. Cost effective way to market your brand.
These mediums are good options but are they cost effective for your pocket size. Not for everyone. Also, this doesn’t fetch you desired results as they are not targeted to your niche audience. Social media has become the most popular content marketing tactic reported by 90% of B2C businesses. The next most used content marketing tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%).
Ultimately what matters most to any company is “Sales”, how much cash your business is roping in. By understanding all the above pointers, it is going to impact your business and ultimately the sales.
- = 83% of buyers review up to three pieces of content on internet before making a decision on an industrial purchase.
- = 86% of industrial professionals utilize search engines for work-related purposes.
- = 84% of industrial professionals use the Internet to find components, equipment and services.
This is best time for you to focus on building your Online Reputation (Increase your visibility on Internet) because By the end of 2018, there will be 73 billions phone calls generated from mobile search alone. Calls from search are growing by 42% a year and we can help.
WEQ is a team of qualified professionals who have delivered over 50+ projects and worked with a lot of brands and SMEs over the past 3 years, including [Parshvaa Edu-Mentor, VizaClubs, AchieveThyself, KhushiFood, Lumberjack]. We have expertise in Digital marketing, Web SEO Designing, Mobile Apps & Web App platforms. You can check out some of our work on my Portfolio
Digital Marketer & Analytics Dashboard Expert at WEQ Technologies. Working on Voice search and SEO, analysing future impact based upon voice search.